Quality content is a very important facet of any solid online marketing plan. Most of the projects we work on require us to deploy strategies to achieve the highest possible organic rankings. When a certain level of exposure is achieved organically, a public-facing site can see additional sales without additional marketing cost and in many cases see there online advertising budgets reduced. There is also a level of credibility that comes with having your site organically ranked in a favorable way.
The design and structure of Drupal makes it very favorable for content indexing and page ranking in search engines. A Drupal site can rank favorably in a much faster time period than a non-drupal site. We also have tools and techniques to assure that search engines are able to find all of your site pages all the time.
A critical component of any online marketing strategy is content. We have the experience with copywriting web content to assure that it is written naturally with the proper amount of keyword density. We also work closely with your content to make sure that it reads well and is going to be understood by human and searchbot alike.
By structuring your site categorically from the start, you are going to be able to improve your usability as users find it easier to navigate and find what they want. Searchbots have enough logic to determine the quality of the content structure and will definitely place more importance and ranking on a well organized site that is categorically friendly to the user.
Contact us today for a no-obligation consultation.